Surya Home Collection

Two years in MBA school won't teach you how to double the market's return. Two hours with The Little Book That Beats the Market will.

In The Little Book, Joel Greenblatt, Founder and Managing Partner at Gotham Capital (with average annualized returns of 40% for over 20 years), does more than simply set out the basic principles for successful stock market investing. He provides a "magic formula" that is easy to use and makes buying good companies at bargain prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. You'll learn how to use this low risk method to beat the market and professional managers by a wide margin. You'll also learn how to view the stock market, why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone "knows" it.

Equipped with the #1 guide to help kids with math homework, children will be able to quickly find the definitions and illustrated examples that will enable them to solve many of the math challenges they face. Covering everything from "addend" to "zero," the fifth edition of the best-selling Math Dictionary for Kids gives students in grades 4-9 more than 400 definitions, full-color illustrations, and examples that can help them solve math problems.This handbook includes illustrated, concise explanations of the most common terms used in general math classes, categorized by subjects that include measurement, algebra, geometry, fractions and decimals, statistics and probability, and problem solving. This edition also discusses how students can use manipulatives and basic math tools to improve their understanding and includes handy measurement conversion tables. Each term has a concise definition and an example or illustration. Perfect for both kids and their parents looking to help them with math homework!

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With contributions from several Asia-Pacific countries, this book compares performance and productivity in higher education from the perspective of institutional change. Using multiple methods and datasets and including case studies from Australia, Cambodia, China, Malaysia, India and Japan, the authors focus on shedding light on the efficacy of institutional policies and reforms.

 

The worldwide Gross Enrolment Ratio (GER) in higher education neared 40 per cent in 2020 due to the dramatic increase in enrolments in many developing economies, especially in Asia. This significant increase in the number of students in higher education brings great benefits but requires major ongoing investment by governments around the world. This growth has followed waves of internationalization and marketization, and universities are undergoing substantial change in their organization and character. The goal of many institutional policies and reforms has been better performance and higher productivity. Yet little is known about whether they have achieved this aim. Students, government officials and university leaders all have the right to ask whether the outcomes of higher education justify the costs of running the system. Although increasing attention has been paid to higher education institutions’ management and operation, the study of higher education performance and productivity is still in its relative infancy compared to other enterprises.

 

Written for students and scholars interested in higher education management and productivity, this book will also appeal to government officials and university leaders keen to know more about institutional reform and how to achieve better performance.

This handbook presents a multilayered and multidimensional history of state formation in premodern India. It explores dense and rich local and subregional historiography from the mid-first millennium BC to the eighteenth century in South Asia.

Unpacks the histories, actors and geopolitics of India's soft power and evolving engagements with Africa. Since independence India has deployed its soft power in Africa, with educational aid and capacity-building at the heart of its Africa policy. However, following economic liberalisation and in a quest for greater global influence, India's geopolitics have changed. The country's discourse on Africa has shifted from the mantras of post-colonial solidarity and South-South Cooperation, and there is now a growing sense of Indian exceptionalism, as the country reimagines its past and future against the growing influence of the political right. In this book scholars from India, Africa, Europe and North America show how India's soft power has been implemented by the diaspora, government and private sector. Research documents how India's 'aid' has been re-thought in major schemes such as e-global education and health, Gandhi statuary and Covid-19 diplomacy in Africa.

Waleed Ziad examines the development of Sufi-led Muslim revivalist networks. From the eighteenth to the twentieth centuries, Naqshbandi-Mujaddidi Sufis inspired reformist movements and articulated responses to the fracturing of Muslim political power. They fostered a "hidden caliphate" that sustained cohesion from Afghanistan to Siberia and China.

The United States is the global leader in higher education, but this was not always the case and may not remain so. William Kirby examines sources of-and threats to-US higher education supremacy and charts the rise of Chinese competitors. Yet Chinese institutions also face problems, including a state that challenges the commitment to free inquiry.

A young child can often be overwhelmed by the range of complex emotions they feel, often during the course of a single day.

Sometimes angry, sometimes sad, excited, often glad, so nervous and scared, however ready to dare!

A girl and her lion friend are the stars of this book about feelings. After experiencing a range of emotions, the two friends learn that the best way to deal with them is to FIRST take a deep, deep breath!

Magical illustrations, simple text and a universal theme make this book perfect to read aloud to toddlers (2+ years) and an excellent addition to your picture book collection. You and your child will cherish it forever!

2023 INDEPENDENT PRESS AWARDS WINNER - PRESCHOOL PICTURE BOOKS CATEGORY
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Summary

We spend most of our lives in buildings and see new ones being created around us all the time. But the number of people and disciplines involved in a building's creation make it hard to understand the process as a whole. The Birth of a Building is an introduction to those aspects of finance, law, urban planning, architecture, engineering, construction, and real estate development which underlie this fascinating event.

Part One focuses on the "birds and the bees," explaining the economic story which motivates people to create new buildings in the first place. Part Two focuses on the longer pregnancy and delivery process, walking you through the specific stages that a building project will pass through. Every chapter begins with a simple analogy from everyday life that helps the total beginner relate to the subject matter. And because it takes an interdisciplinary approach, The Birth of a Building can serve as an introduction to many different fields.

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A revised, updated, and retitled edition of David Boaz’s classic book Libertarianism: A Primer, which was praised as uniting “history, philosophy, economics and law—spiced with just the right anecdotes—to bring alive a vital tradition of American political thought that deserves to be honored today” (Richard A. Epstein, University of Chicago).

Libertarianism—the philosophy of personal and economic freedom—has deep roots in Western civilization and in American history, and it’s growing stronger. Two long wars, chronic deficits, the financial crisis, the costly drug war, the campaigns of Ron Paul and Rand Paul, the growth of executive power under Presidents Bush and Obama, and the revelations about NSA abuses have pushed millions more Americans in a libertarian direction. Libertarianism: A Primer, by David Boaz, the longtime executive vice president of the Cato Institute, continues to be the best available guide to the history, ideas, and growth of this increasingly important political movement—and now it has been updated throughout and with a new title: The Libertarian Mind.

Boaz has updated the book with new information on the threat of government surveillance; the policies that led up to and stemmed from the 2008 financial crisis; corruption in Washington; and the unsustainable welfare state. The Libertarian Mind is the ultimate resource for the current, burgeoning libertarian movement.

The runaway New York Times bestseller, now with a new cover, foreword and photo insert!Sent to the most violent and dangerous battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. They have helped scores of clients across the full spectrum of industries. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. In 2015, they released Extreme Ownership, which detailed the leadership principles that enable SEAL units to accomplish the most difficult combat missions in the most trying environments and shows how to apply those principles to any team or organization. The compelling narrative, powerful instruction and direct applicability, had an immediate impact on leaders across the world, driving Extreme Ownership to become the new standard for leadership books. It has revolutionized leadership and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life.

Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

This easy-to-use identification guide to the 280 bird species most commonly seen in Borneo (covering Sabah, Sarawak, Brunei and Kalimantan) is perfect for resident and visitor alike. High quality photographs from one of Borneo's top nature photographers are accompanied by detailed species descriptions which include nomenclature, size, distribution, habits and habitat. The user-friendly introduction covers geography and climate, vegetation, opportunities for naturalists and the main sites for viewing the listed species. Also included is an all-important checklist of all of the birds of Borneo encompassing, for each species, its common and scientific name, IUCN status as at 2011 and its status in each state of Borneo. NATURALIST'S GUIDE TO THE BIRDS OF BORNEO

Global food losses are a result of a lack of necessary infrastructure, improper food safety handling procedures, and insufficient training for the personnel working in the cold chain. The development of a resource-efficient and energy-smart food supply chain requires a well-integrated evaluation and development of the cold chain. Cold Chain Management for the Fresh Produce Industry in the Developing World provides a comprehensive review of the benefits of an unbroken cold chain in developing countries and focuses on the critical role of extension education in the implementation of cold chain management.

The unbroken cold chain is essential for all stakeholders in the fresh produce industry to maintain the quality and safety of food products during handling, transporting, and storing in their journey from producer to consumer. Appropriate cold chain management is crucial not only to reduce the postharvest losses and wastages, but also to increase farmers' income, generate employment opportunities, and improve the livelihood of stakeholders along the supply chain.

Key Features:

 

• Includes case studies for promoting the expansion of existing technologies for cold chain development in Asian, Africa and the Caribbean nations.

 

• Assesses cold chain management as crucial to the growth of global trade in perishable products with contributions from international organizations, researchers and commercial experts.

 

• Articulates resilient, sustainable and creative concepts to develop cold chains to enhance food distribution.

This book comprises of chapters contributed by the experts and practitioners of cold chain development in developing countries. The authors in the book provide the scenario of cold chain management in the world and discuss the importance of the cold chain as well as the different options and innovations of cooling systems. Chapters also include case studies, success stories, capacity building activities, and other opportunities in cold chain development.

This book is dedicated to all Sikhs who laid down their lives for the freedom of others.The Game of Love tells the story of freedom struggles of Sikhs throughout history. In the fifteenth century, the first Sikh Guru, Guru Nanak started the revolution of standing up against tyranny and oppression. Sikhs have carried on this tradition to the present day.The Game of Love describes the tears, torture and sacrifices of Sikhs. The reader will decide if these warriors are termed freedom fighters, insurgents, militants, revolutionaries or Saints.

The Kalachakra spiritual legacy is a vital and central part of Tibetan Buddhism. Presented here is a detailed and practical overview of this unique spiritual path.

In Part One, the author discusses the tantric path to enlightenment by drawing on the writings of great scholar-practitioners of the past. He describes the sutrayana and vajrayana paths, outlines the four classes of tantras, compares the Kalachakra generation and completion stage yogas to those of the mainstream tantra,s and details the unique Kalachakra methods for attaining enlightenment in this lifetime. Part Two contains translations for seven texts for the pratice of Kalachakra, including a sadhana selected by the Dalai Lam for this book. Glenn Mullin's perceptive and very readable discussion of the theory and practice of this profound tantric system is an excellen addition to the literature on this subject.

Shake Before Use is a practical guide that shows people how life works. Through key concepts, simple exercises and personal examples, it teaches and guides readers how to make better use of experiences (good and bad) and how to learn from them in ways that will empower and equip them to become better versions of ourselves. It introduces a simple approach, yet powerful framework to help raise one’s consciousness and inspire a rediscovery of who they are and who they are meant to be.Offering personal insight, resource tools and step-by-step techniques, this book will equip readers with a new view and understanding of life so they can be free to independently challenge and transform themselves. Once they realize they have the freedom to be who they are, and are equipped with the right mental, emotional and spiritual tools, they will notice improvement in all areas of their life, with happiness and personal fulfillment as the common denominators.

Do you want your children to understand the power and the success salah brings in our life?Do you want your children to understand the reasons we pray, so they are even more motivated to pray?Do you want your children to love their salah even more and look forward to the incredible blessings it brings in our lives?Then this is the book you MUST give your child.Why do we have to pray? Why do we have to wake up so early for fajr? Why pray everyday? How will my salah help me? Why do I have to pray early?Don't just tell your children to pray but strengthen their emaan and love for it, by helping them understand "Why" we pray.This book is not like the multitudes of great books out there, on the topic of "HOW we pray" or to simply to tell children that they must pray. Rather this is a book that goes DEEP into reasons, uses exciting and relatable anecdotes, engaging stories to help children understand the various benefits they will enjoy from prayingPage count: 201Age group: 8 to 15 Parents can read to children younger than 7 and help them in understanding the concepts.

A survey of Tibetan Buddhism discusses the six perfections, generosity, discipline, patience, exertion, meditation, and knowledge, which can lead to enlightenment

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

This book focuses on explaining the TPM activities carried out by equipment operators themselves; autonomous maintenance, focused improvement, and safety initiatives.

QUALITATIVE RESEARCH METHODS

THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting and analyzing data to developing theories and effectively communicating the results–allowing readers to employ qualitative methods in their projects as they follow each chapter.

Coverage of topics such as qualitative theories, ethics, sampling, interview techniques, qualitative quality, and advice on practical fieldwork provides clear and concise guidance on how to design and conduct sound research projects. Easy-to-follow instructions on iterative qualitative data analysis explain how to organize, code, interpret, make claims, and build theory. Throughout, the author offers her own backstage stories about fieldwork, analysis, drafting, writing, and publishing, revealing the emotional and humorous aspects of practicing qualitative methods.

Now in its second edition, this thorough and informative text includes new and expanded material covering post-qualitative research, phenomenology, textual analysis and cultural studies, gaining access to elite and difficult to access populations, persuasive writing, novel interviewing approaches, and more. Numerous examples, case studies, activities, and discussion questions have been updated to reflect current research and ensure contemporary relevance.

• Written in an engaging and accessible narrative style by an acclaimed scholar and researcher
• Offers new and updated examples of coding and qualitative analysis, full-color photos and illustrations, and a companion instructor website
• Synthesizes the most up-to-date multidisciplinary literature on qualitative research methods including seven main approaches to qualitative inquiry: grounded theory, case study, ethnography and ethnography of communication, phenomenology, narrative inquiry and autoethnography, participatory action research, and creative, performative, and arts-based research
• Presents innovative qualitative data collection methods and modern representation strategies, such as virtual ethnography, photovoice, and mobile interviewing

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an ideal resource for undergraduate and graduate students, instructors, and faculty across multiple disciplines including the social sciences, healthcare, education, management, and the humanities, and for practitioners seeking expert guidance on practical qualitative methods.

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One of the fundamental dimensions of urbanization is its radical transformation of nature. Today domestic animals make up more than twice the biomass of people on the planet, and cities are replete with nonhuman life. Yet current accounts of the urban remain resolutely anthropocentric. Lively Cities departs from conventions of urban studies to argue that cities are lived achievements forged by a multitude of entities, drawing attention to a suite of beings—human and nonhuman—that make up the material politics of city making.

From macaques and cattle in Delhi to the invasive parakeet colonies in London, Maan Barua examines the rhythms, paths, and agency of nonhumans across the city. He reconceptualizes several key themes in urban thought, including infrastructure, the built environment, design, habitation, and everyday practices of dwelling and provides a critical intervention in animal and urban studies. Generating fresh conversations between posthumanism, postcolonialism, and political economy, Barua reveals how human and nonhuman actors shape, integrate, subsume, and relate to urban space in fascinating ways.

Through novel combinations of ethnography and ethology, and focusing on interlocutors that are not the usual suspects animating urban theory, Barua’s work considers nonhuman lifeworlds and the differences they make in understanding urbanicity. Lively Cities is an agenda-setting intervention, ultimately proposing a new grammar of urban life.

 

Theatre in Dublin,1745–1820: A Calendar of Performances is the first comprehensive, daily compendium of more than 18,000 performances that took place in Dublin’s many professional theatres, music halls, pleasure gardens, and circus amphitheatres between Thomas Sheridan’s becoming the manager at Smock Alley Theatre in 1745 and the dissolution of the Crow Street Theatre in 1820. The daily performance calendar for each of the seventy-five seasons recorded here records and organizes all surviving documentary evidence pertinent to each evening’s entertainments, derived from all known sources, but especially from playbills and newspaper advertisements. Each theatre’s daily entry includes all preludes, mainpieces, interludes, and afterpieces with casts and assigned roles, followed by singing and singers, dancing and dancers, and specialty entertainments. Financial data, program changes, rehearsal notices, authorship and premiere information are included in each component’s entry, as is the text of contemporary correspondence and editorial contextualization and commentary, followed by other additional commentary, such as the many hundreds of printed puffs, notices, and performance reviews. In the cases of the programs of music halls, pleasure gardens, and circuses, the playbills have generally been transcribed verbatim. The calendar for each season is preceded by an analytical headnote that presents several categories of information including, among other things, an alphabetical listing of all members of each company, whether actors, musicians, specialty artists, or house servants, who are known to have been employed at each venue. Limited biographical commentary is included, particularly about performers of Irish origin, who had significant stage careers but who did not perform in London. Each headnote presents the seasons’s offerings of entertainments of each theatrical type (prelude, mainpiece, interlude, afterpiece) analyzed according to genre, including a list of the number of plays in each genre and according to period in which they were first performed. The headnote also notes the number of different plays by Shakespeare staged during each season and gives particular attention to entertainments of “special Irish interest.” The various kinds of benefit performance and command performances are also noted. Finally, this Calendar of Performances contains an appendix that furnishes a season-by-season listing of the plays that were new to the London patent theatres, and, later, of the important “minors.” This information is provided in order for us to understand the interrelatedness of the London and Dublin repertories.

Rare book

These foundational practices have for over three centuries been one of the most widely practiced and beloved gateways to Dzogchen in Tibet. Like most Tibetan practices, these are chanted in solitary practice or in groups, their words supporting the vision, emotion, and understanding being cultivated. This compilation of texts includes the story, history, music, and commentaries to help practitioners more fully understand the elements of the practice. A link to downloadable audio of the chants in English is included, so that practitioners can absorb the meaning while also following along with the chants written in English and Tibetan.

Using expert interviews and focus groups, this book investigates the theoretical and practical intersection of misinformation and social media hate in contemporary societies.

Social Media and Hate argues that these phenomena, and the extreme violence and discrimination they initiate against targeted groups, are connected to the socio-political contexts, values and behaviours of users of social media platforms such as Facebook, TikTok, ShareChat, Instagram and WhatsApp. The argument moves from a theoretical discussion of the practices and consequences of sectarian hatred, through a methodological evaluation of quantitative and qualitative studies on this topic, to four qualitative case studies of social media hate, and its effects on groups, individuals and wider politics in India, Brazil, Myanmar and the UK. The technical, ideological and networked similarities and connections between social media hate against people of African and Asian descent, indigenous communities, Muslims, Dalits, dissenters, feminists, LGBTQIA communities, Rohingya and immigrants across the four contexts is highlighted, stressing the need for an equally systematic political response.

This is an insightful text for scholars and academics in the fields of Cultural Studies, Community Psychology, Education, Journalism, Media and Communication Studies, Political Science, Social Anthropology, Social Psychology, and Sociology.

 

Sheds light on benefits of nanotechnology in food packaging industry Contains information on utilization of nanocellulose and nanofibrils in food packaging Provides an overview of nanosensor applications for shelf life extension of different food materials

Why this book? Since the publication of the first edition of the book in 2012, numerous changes have taken place in the world of intra-group financing and transfer pricing. This topic has received considerable attention from MNEs, tax authorities and tax practitioners following the release of the OECD and UN guidance along with developments arising from the BEPS Project on this topic, and this interest is only expected to increase in the future. Intra-group financing transactions constitute a significant part of transactions occurring within MNEs. Furthermore, due to the economic crises and changing market circumstances, cash management within an MNE has become essential, leading to an increased reliance on intra-group funding. The updated edition of the book contains country chapters that detail the transfer pricing consequences of financial instruments (e.g. loans, guarantee fees, cash pooling, factoring and leasing) and present practical ideas on how to build a transfer pricing policy for these transactions. New chapters are included on (i) treasury functions, discussing the role and importance of treasury within MNEs and possible treasury operating models; (ii) accurate delineation; (iii) the OECD guidance, the UN guidance, the interplay with other BEPS actions, and EU developments; (iv) the credit rating landscape, including a three-step approach to determine credit ratings; (v) various step approaches to determine arm’s length remuneration for the most common intra-group financing transactions; and (vi) a roadmap on designing, implementing and sustaining robust intra-group financing structures and transfer pricing policies. This book is an invaluable resource for tax practitioners, tax lawyers, tax managers, tax directors of corporations, corporate treasurers and tax authorities, in all facets of transfer pricing and intra-group financing. Practical tools, checklists, roadmaps and step approaches to address, substantiate and price intercompany financial tran

Bob Woodward and Robert Costa's compelling account of the presidential transition from Donald Trump to Joe Biden.

By Dr. Shelton Smith. In the religious climate of today, it is important to know what God says our crowd should be. Through the use of well over two hundred passages of scripture, Dr. Shelton Smith defines the fundamental crowd for us. Evaluating our crowd by the standard of the Word of God may cost us some friends, and they may accuse us of abandoning them. But our separation from them will not be because the Bible has changed--it will be because they have hoisted anchor and drifted with the winds. Make sure you are sailing in safe waters with the right crowd.

FOR DAUGHTERS WHO WALK OUT LIKE SONS illustrates the struggle of leaving, finding, and trusting good places. Drawing from the Ramayana epic and Biblical accounts, the poems candidly explore the complex dynamics of belonging and faith as a daughter and mother where walking often resembles seeking, changing, and returning.

Waleed Ziad examines the development of Sufi-led Muslim revivalist networks. From the eighteenth to the twentieth centuries, Naqshbandi-Mujaddidi Sufis inspired reformist movements and articulated responses to the fracturing of Muslim political power. They fostered a "hidden caliphate" that sustained cohesion from Afghanistan to Siberia and China.

This visually rich, experience-led collection explores what design can do for legal education. In recent decades design has increasingly come to be understood as a resource to improve other fields of public, private and civil society practice; and legal design―that is, the application of design-based methods to legal practice―is increasingly embedded in lawyering across the world. It brings together experts from multiple disciplines, professions and jurisdictions to reflect upon how designerly mindsets, processes and strategies can enhance teaching and learning across higher education, public legal information and legal practice; and will be of interest and use to those teaching and learning in any and all of those fields.

Nanotechnology has revolutionized agriculture and food technology, improving the shelf life of foods through interventions of nanomaterials in the packaging. Smart materials, biosensors, nanobiosenors, packaging materials, nanocarbon dots, and nanodevices address aspects of the food industry, such as food safety, food security, and packaging and shelf life.

Nanotechnology Interventions in Food Packaging and Shelf Life shows how nanotechnology has the potential to transform food packaging materials in the future.

Nanotechnology applied to food packaging can increase the shelf life of foods, minimize spoilage, ensure food safety, and repair damaged packaging.

Key Features

 

• Sheds light on benefits of nanotechnology in the food packaging industry

 

• Contains information on utilization of nanocellulose and nanofibrils in food packaging

 

• Provides an overview of nanosensor applications for shelf-life extension of different food materials

This book presents a comprehensive review of new innovations in nanotechnology, packaging, preservation, and processing of food and food products. It serves as a useful tool for food engineers and technologists in the food packaging industry.

A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond

"The most important book of the year . . . a lively, engaging masterpiece."--Erik Brynjolfsson, bestselling co-author of The Second Machine Age

MIT professor Sinan Aral isn't only one of the world's leading experts on social media--he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.

Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers--to everyone who hopes to change the way we think and act--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.