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There has been a worldwide increase in the demand for medicinal plants that aid the immune system, and considerable progress has been made in plant-based drug development. Herbs, Shrubs and Trees of Potential Medicinal Benefits examines how plants are used in the development of drugs preventing and treating cancer, hepatitis, asthma, influenza, HIV, and other diseases by manipulating a variety of bioactive molecules found in these plant parts. The book analyses how plants may strengthen human immunity, improve mood and brain function, enhance blood and oxygen circulation, boost the healing processes, and maintain blood pressure.

Though many herbs, shrubs and trees have been identified for developing healthcare products, many of them require further exploration for potential usage. This volume in the Exploring Medicinal Plants series, presents information on herbs, shrubs and trees discussing traditional knowledge, chemical derivatives, and potential benefits of these items.

Features:

Identifies and highlights some medicinal herbs, shrubs and or trees around the world, presenting overall potential benefits to human health.

Explores important medicinal plants for their bioactive constituents and phytochemicals.

Discusses medicinal herbs, shrubs, and or trees for their uses in herbal drug preparation.

Written by an international panel of plant scientists, this book is an essential resource to students, pharmacists, and chemists. It provides valuable information on fundamental chemical principles, modes of action, and product formulation of bioactive natural products derived from plants for medical applications.

This book is a compilation of 17 information-packed chapters authored by working scientists in their respective discipline. In addition to the theoretical information, practical and applied aspects to boost the productivity and quality of crops are also given.

Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka. This title is co-published with NIPA.

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Axiom Award Bronze Medalist for Business Ethics

A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right.

Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor.

Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before.

In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by

• navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value;
• building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance;
• updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully;
• using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and
• building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being.

As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need